Define SEO Directories and Its Content

Every owner of a site thinks how he can increase the traffic in his site & also search engine rankings. If you want your site to be ranked high in the search engine, high-quality original content and the number and quality of links to the site are the main factors to be considered. This improves and strengthens your rankings on the major search engines like Google, AltaVista and Yahoo.

Submitting site in SEO friendly Directories:

Submitting to directories is one method for obtaining more links. These submissions can be automated and manually too. One best and easiest way is to submit your site manually to hundreds of directories. No doubt there are many software products available in the market for directory submissions. But, one should follow manual directory submissions for obtaining more links.

Manual Directory Submission:

Manual submissions may be labor intensive, time consuming and cost effective way to build inbound one way links, but it definitely gives us greater control in the submissions. It helps in building a brand and also increases traffic and promotion to your website.

The time taken for listing a site depends on each search engine or directory. Manual submission requires some extra work of optimizing page and also patience. Your search engine rankings gradually improve for this extra effort and you get definite the required results. Submitting to directories is one method for obtaining more links. These submissions can be automated and manually too. One best and easiest way is to submit your site manually to hundreds of directories. No doubt there are many software products available in the market for directory submissions. But, one should follow manual directory submissions for obtaining more links.

Many web directories provide you submissions manually by their well trained and experienced staff. The only need is to fill the submission form correctly by following the guidelines that really benefit your site. Automated software cannot adequately submit a site to directories because it cannot study the directory structure.

Submissions for directories require careful choices regarding categories and subcategories. Manual submission is more effective than automated submission as it goes through all the relevant information. Manual submission might be the best option to promote your site.

Web directories arrange these sites into several categories. The chosen of most relevant category not only depends on the content or some keywords of a site’s web pages, but also on the quality of a whole website. The manual submission of directory minimized the chances of any mistake, by using multiple title, anchor text, description and most appropriate category. Listing in such manner gives two benefits. First it increases back links quantity and secondly it increases web site reputation.

Sometime Automatic directory submission software may cause a problem that it can’t always place a link in the most relevant category, therefore, hand-submit your site to hundreds of directories by considering close attention to the directories page ranks, their rules, submission guidelines and many other criterions is the best. By following all these, you get to know where and how to submit a site so that you can gain highest chances of getting your site listed quickly.


There are no doubt that Manual directory submissions require time, effort and money. But this investment ensures you to give full benefit to your link popularity and business as well. Opting for Manual submission is the only way to ensure that your site is submitted to the required category and that all guidelines are fully and correctly followed.

Top Digital Marketing Trends in 2019

We are almost on the corner of the year 2018. But, I am sure it’s not late talking about next years’ biggest digital marketing trends. Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it’s good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Isn’t it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It’s not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they don’t want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That’s where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transforming from television channels to internet sites.

Content – The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you don’t find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

The author of this article, Mr. Prashant Bhatia is associated with Praadis Consulting Inc., which deals in IT, ICT, Smart City Solutions, and Smart Learning Services for a long time. Praadis Consulting Inc. is dedicated to deliver tangible value for data-intensive business processes that help enterprises across the globe deal with their business challenges.

Here’s What to Look For in an SEO Firm in 2019

You should ensure that you are aware of what you should be looking for when it comes to which of the best SEO companies has what it takes to be the top for this year. There is a lot that you would need to think about when it comes to who to hire, including the team that you are going to be working with and much more. Here are just a few of the things that you should consider when you are looking for an expert to hire to help you with all of your needs.

Team of Experts

The first thing that you need to be asking the business that you are thinking about hiring for your search engine optimization needs is what team you are going to be working with. This is important because you want to be able to know who you are going to be dealing with so that you can know who you can contact. You should make sure that you ask them to introduce you to all of the members that are going to be working on your project so that you can be comfortable with them.

Packages and Services

You also want to think about the services that you can get from the business, so make sure to ask them what are some of the services that you can get from them. You also want to check out the packages and they should have the services that you want, including:

• Lead generation
• Brand visibility
• Increase in your traffic
• Increase in the conversion of sales

These are only a few of the main things that you would want to think about when it comes to picking the experts that you want to deal with.

Previous Work

Another thing to consider when you are picking the experts to take care of your business website includes the previous work that they have done. Make sure that you are asking them to show you some of the work that they have done so that you can see how it went. This is important since you would want to make sure that they have enough experience getting the work done and they can get everything you want completed. If possible, ask them if you can contact their earlier clients and get a review from them about their work.


The last thing, and maybe one of the first things, you should be doing is asking others who have gotten this work done for a recommendation. They would be able to tell you which of the experts they worked with and if they were happy with the work that they got. They can also tell you if they were able to keep all of the guarantees that they were given and if they managed to reach the goals they wanted. This is important since the other business owners would know what is expected and they can give you an honest opinion about who they hired.

There is a lot that you need to think about when it comes to SEO Reseller and which one is the ideal one to hire. Not only should you be thinking about their experience levels, but also what packages and services they have available. You also want to meet the team and make sure that you know who is who and which individual is going to be doing what. Make sure that you are taking the time to pick the right experts who can help you with this and that you are making the right choice for your own business.

With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings – Best SEO Services Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.

How to Properly Do Your Own SEO in 2019

Search Engine Optimization is a great way to make money online. There are so many ways to achieves success using only SEO. This is probably why so many internet marketers claim to know exactly how to rank your site #1 on Google. But wait! If they really know the secret to internet marketing and this solution only costs $50 do you really think they would be selling their service on freelancing sites? Personally, if I knew how to rank on search engines for $50, I would be spending all day making new websites and ranking them on Google. I wouldn’t bother trying to sell this secret method to others, certainly not for $50. In reality, SEO costs more in the range of $2,000 to 10,000$ depending on the niche you’re in. So don’t bother buying backlinks from so-called gurus, it will only get your web pages banned from search results. With new Google and Bing algorithm updates, it’s harder to rank if your buying backlinks. Even expensive backlinks can now be flagged by search engines. Once they know you’re buying your links, say goodbye to your position, your web pages will simply disappear from the results. So is there a new method to rank websites? Yes, and I will explain exactly how it’s done. I have seen billion dollar companies use this technique to rank on Google and Bing. The best part about this SEO method is that it’s free. This is perfect because Google will ban your site if you buy backlinks.

So how do you rank on the #1 spot for FREE?

Back in the dawn of the internet, SEO used to be about getting the biggest quantity of links pointing to your site. Marketers would submit their site to directories, they would submit bulk articles with links to thousands of websites. They would post blog comments with software to an uncountable amount of blogs and they created tones of web 2.0 social backlinks. Nowadays, I can’t stress this enough, these outdated techniques do not work, they will harm your SEO efforts and get you banned from search engines. The solution is to adopt a mindset that is focused on getting your site noticed for real. You want real backlinks that generate traffic and brand awareness. And no I’m not talking about contacting your competitors and asking them politely to post your backlinks on their website. The solution is to spread the word about your brand or product.

So where should my links come from?

Write on Blogs, News and real article sites. You need to take the time to write about your product and your niche. Show your expertise on the subject. These sites are craving for real content. A single blog post can generate more money than you might think. Some blogs pay bloggers and marketers hundreds per post, and you get a backlink to your site in the process. Don’t worry about not being the best writer out there. Most people only want a professionals advice, they don’t care if you have a PhD in literature, they only want to “learn how to fix my computer” or “learn how to play the guitar”. Your opinion and expertise are worth more than you think.

Where can I find the right blog or news site to post on?

You need to take the time to research your backlink source. Search for the terms “Blogs that Accept Guest Posts” on Google. When researching for potential blogs make sure to check the Domain Authority of the blog you’re going to post on. Read a few posts on that blog to see if the content is genuine, some blogs use autogenerated content and search engines don’t like that, this type of content usually doesn’t even make sense so it’s easy to spot. Check the number of links pointing out to other websites. If you see a large number of outgoing links then don’t bother posting on that blog.

I’m not good at writing can I buy blog posts?

Yes, but be careful! The only place I completely trust to buy blog posts is Adsy. All of their blogs are legit and they do not use PBNs. The articles they provide are real and unique. The blogs have high DA and PA. To make sure you are getting quality backlinks, don’t buy the whole process as a service. Don’t buy packages that say 50 PBN backlinks for $10. Since you can’t really know where these links are coming from I strongly discourage buying this kind of product. If you’re not using Adsy you should outsource the article writing itself. Then check the quality of the article, run it through a duplicate content checker to see if it already exists on the internet. If it does already exist it won’t get indexed so it’s worthless. Take your time, do some research, find blogs that have real readers. And then submit your articles to a real audience. Only then will your backlinks be worth the time and effort.

How many links should I get?

The number of links varies depending on the niche you are in. The rule of thumb is to roll out one article per week. And from there it’s not really a matter of how many backlinks but how much time it’s going to take. It usually takes a few months of blogging to rank in a low competitive category. You can increase the number of posts you write every week to rank faster but remember to post on a regular basis to spread the indexing evenly. You don’t want to get 100 backlinks one week and then nothing for a month, that would raise a red flag to search engine bots. Remember that a quality link from a real blog or news site is priceless. I have seen websites with five quality links rank before other sites that have thousands of domains pointing in.

In conclusion, Google and Bing now rank content, not keywords. Your site has to have great content and the sites linking in just as well. Write about your niche, show your expertise and you will be rewarded with the #1 spot on search engines.

A Guide To Getting Great SEO Directory Submissions

Our choice of website submission is SEO directory submission. Now, there are two (2) ways that SEO submission can be done; manually and automatically. A website owner can submit their website to a directory where editors (physical persons) process the website and ensure that it’s up to standard. But this is an onerous task as there are literally websites created every hour in the droves so it makes sense that an automatic submission would make things a lot easier. But does this really help the website owner?

In order to stay ahead of the competition, website owners have to submit to directors as this you need the help of these directories to get your traffic going and boost your on-line presence. When a website is submitted to a popular directory, it automatically benefits from things such as good in-bound links that make your website more relevant in a web search and an increase in traffic or hits to your website. Directories are a more defined search tool for users and readers on-line so more people on these directories means more exposure to the website.

There’s a wide variety of directories on the net and so many in number so it’s not realistic to think that you can submit your website to all of them; so it makes sense that you should pick and choose with care as to which directories you are going to submit your website to. Prior to making a choice, or better still, when considering a directory, scope out your website first. Ensure that your website is easily navigated and complete. When your website is complete and easy to navigate, this means that the directory will be able to verify that your website complies with all the necessary standards of its search engine. At this point, you also need to make sure that your website is engaging, all the links work and nothing is flawed about it.

Now that your website is top notch, go to the on-line directory of your choice and locate the box that says “submit resource” or a paraphrase of this. Note that some directories will need you to go to a low level category before you can access this feature. Once you have located the resource box, select your niche that lines up with your website. Once you’ve selected your niche, a series of steps will follow that you must perform.

It is this part of the submission of your website that can be very taxing and require a lot of effort on your part to complete. So, it is advisable that you get a professional or expert to do this for you. This is where SEO directory submission companies come into play and can out the hassle of submitting your website to a directory; they do it for you from ensuring that your website is complete and easy to navigate to the actual submission process. Our tip is to do a simple web search to find a SEO submission company that suits your individual needs.

Tips to Improve Your Local SEO Strategy in 2019

Gone are the days when writing about SEO tips only meant that we would actually initiate our discourse with much dreaded Google algorithms – rolled out from time to time – only to unsettle SEO marketers, at large. By the time you were still learning the ropes of Panda and Penguin, you got hit by Penguin.

Local SEO- today – is way more evolved – quite far from the regimented framework that organic SEO had always been confined to. Today, local SEO is more about strategic planning meant to boost your prominence right when your customer needs you. So, there is a difference – clearly – while traditional SEO was clearly about just your customers finding you online – today it’s about them finding you right when they need you! Think about those micro-moments when they are on the streets looking for food, shoe stores or bag stores. Only when you are designing your SEO strategy around these micro-moments would you be able to outrank your competitors.

Focus on NAP

This is basic. You just cannot go wrong here. NAP stands for the Name Address and Phone Number of your business. Make sure there is no mistake while putting the details up on various online channels – your website, online directories, business listings, social media channels etc.

Not only will your audience be confused in that case, you will also end up being penalized when the search engines find out about the discrepancies.

Google My Business Page

GMB or Google My Business Page is crucial quite simply because of Google’s undeclared web monopoly. Make sure you are entering the following details without fail:

Name, Address, Phone Number
Business Hours
Photos of your business

Make sure you are verifying your phone number, business address and responding to reviews.

Local citations like Yelp, BBB, FourSquare and Angie’s lists are just a few authoritative sites that command unrivaled trust among users. Do ensure that you are listing your business details here for better visibility.

Local citations are a favorite algorithm of Google!

Voice Search

Make sure you are prioritizing Voice Search as well. In 2019, we are staring at a future when more than 50% of online searches will actually be conducted via Voice Search. Siri, Echo and Alexa are the most recent examples. It can well be seen that people are actually getting more comfortable spelling out their searches verbally on Google rather than typing the same. You might as well be required to introduce “colloquial” tweaks to your content in order to make your content more Voice Search-friendly.

However, at the end of the day, do make sure your write-ups are not losing the organic connect with readers in your bid to make it too search-engine friendly. User experience may seriously suffer if you actually end up stuffing your content with long tail keywords or trying to be forcefully informal. Maintain a nice balance to strike the right chords.

Hope these tips will be of help for you! Keep that connect alive by allowing room for reviews on the Yelp, FourSquare, Facebook etc.

Mr. Rahul Ranjan Singh is an SEO enthusiast who is well known as the founder & Managing Director of Webpulse Solution (P) Limited – an award winning Web Designing Company which also popular as reputed SEO Company, Digital Marketing & Branding Company in Delhi, India. He has several blogs about Local SEO strategy, digital marketing and online reputation management to his credit.

How To Increase Organic Traffic On Your Website In 2019

One of the more commonly asked questions with the aid of internet entrepreneurs, website house owners and bloggers alike is tips on how to get internet visitors to their web pages and blogs. Understandably so, being that getting extra internet site visitors to their web sites gives them a so much bigger opportunity to get their messages, products, presents and offerings obvious, evaluated, and bought by means of folks from all over the place the sector.

Yeah that’s a just right intent to need to be able to drive a continuous drift of free special traffic to your websites. One of the basic and foremost methods used to do this is SEO. One of the vital problems with this method is with no trouble that many people do not appreciate how to apply it to their web pages or pages. This article will give you some insight concerning methods to began with the aid of discussing one of the crucial basic SEO strategies for getting traffic.

To get web traffic utilizing SEO it’s very fundamental in your internet site to get a top role within the search engine rankings on your chosen key words and search phrases. So when reckoning on search engine optimization for site visitors iteration you have to advance a website that’s mighty at meeting the net searcher’s requirements which factors the quite a lot of search engines like Google to wish to steer extended site visitors to your web site. Your task, because the web page owner or clothier shall be to construct a website which shows the major search engines that your website has worth to those browsing for that targeted search term. For this reason, you boost the amount of folks touring your website as good as beef up your business’s being positive on the net. That is one general key to the best way to get internet site visitors with search engine optimization.

You are going to have to make sure that your internet site makes use of key terms thoroughly and has a high great layout and design; You should now not over use your key words. It is far more predominant to provide excessive first-class content material that is imperative to the hunt phrases and priceless to the visitors. These days the major search engines use exact algorithms that can opt for up on the great and relevancy of the internet sites content after which index them hence. So under no circumstances stuff key words, it is extremely encouraged just to supply nice content material. What issues the most is how user-friendly and functional your internet site will likely be, so concentrate less on a variety of keyword phrases and more on central and priceless content material of worth.

You must preclude using SEO procedures that abuse the search engine directions. Be trained to use SEO appropriately and conveniently that’s tips on how to get web site visitors to your sites. With the aid of abusing this system, it’ll best make it more difficult for you to get the ranking and site visitors you need.

Create the proper content For SEO site visitors

Simply how do you create content material that’s well suited for search engine optimization? There are countless elements, which play an element in the grade, and excellent of content material you generate. You’ll must make use of keywords, nevertheless it’s also main to recollect the precise constitution of what you’re writing. For instance, for probably the most effectiveness of your content, that you could have the primary paragraphs gift a common chunk of information along with a lead in, then the remainder content provides extra unique know-how and information. This procedure tends to attract the reader further into your writing at the same time imparting your main key phrases within the first paragraph. This makes it less complicated for each the search engines and reader to discover.

How To Increase Organic Traffic On Your Website In 2019. Click Here for more ways to get organic traffic

To help you employ this process readily listed here are beneficial suggestions to maintain in intellect:

Make exact that your first paragraph explains the information, which is developing. The knowledge right here must no longer be your most important understanding but just a proposal of what the reader must expect.
Remember to make use of your keywords in the first paragraph however certainly not use too many. This isn’t how you can get web visitors and will simplest damage your efforts.
Use the subsequent paragraph to broaden your subject additional. It’s essential so that you can regularly advance the readers interest as they read extra. That is moreover a right time so as to add your key phrase again.
Proceed to provide additional special knowledge and details, as you get deeper into your content. To hold the readers interest you have to provide something new in every sentence or paragraph. This may increasingly help preserve you from repeating yourself over and reason your vacationer to stop reading.
Make the last paragraph an extraordinarily brief abstract of your whole content. Your intention is to preserve them studying so that they will see your call to action or what you want them to do subsequent. So do not depart out the directions they will need in order so that you can get an action.

Utilizing this style of content material constitution, you now not only without problems organize important, useful, excessive best content and understanding in your internet site visitors, You’re also optimizing your website for the various search engines by way of including the correct key phrases, in the proper areas, and within the correct quantities. This will obviously enable you to acquire each of your objectives with the aid of proper use of search engine optimization to the all – circular readability and effectiveness of accomplishing all of the viewer’s necessities as well as getting the visitors you want.

How one can get internet site visitors with appropriate Use Of keywords within the text

The best way to get web site visitors additionally includes the proper use of your search terms and key terms in the course of your webpages and content material. Even though I’ve touched on it in short, I want to be a bit extra designated about how and where your keywords must be used for the most mighty results.

The first main factor to recall is to use key words in a natural way. in no way position excessive key terms to your content material, articles or weblog posts it takes away the worth and readability for your visitors and might purpose penalties from the various search engines.

To support you stay clear of that, use your keywords effectively, and without difficulty use the following recommendations:

Be certain to use your key phrases in the title of your article or publish. This may increasingly positively affect the search engines as good as your readers.
Make sure your keywords are placed in the first 90 characters of every article, content material or blog entries. Nonetheless simply use one utilizing this procedure.
Have a keyword within a subheading somewhere on your article or submit.
Use a keyword in the final paragraph of a web sites content material.
Place your key words the place they will sound usual in the remaining content material.

Continually keep in mind that key words is also some of the useful keys to getting internet site visitors to your web pages, so long as they’re relevant to your area of interest and furnish price in your visitors. Each line and paragraph of your content material will have to add something useful to your reader. You must also maintain your expertise of excessive pleasant and of value by way of not utilizing replica content material. By means of utilizing all of these search engine optimization approaches and techniques, your web page rank will have to fortify in the various search engines. you are going to additionally finish-up with an extra strong internet site when you consider that that it has a first-rate amount of pleasant content material that holds worth and interest in your website viewers to your niche market

How Voice Search Will Impact SEO in the Future

Unfortunately, this is not that doom and gloom article announcing that PPC and SEO are no more. Rather we’ll discuss how audio search has shaken things up for the digital marketers.

In the world of search, the voice is an emerging trend and of course something that should be kept an eye on.

Google algorithms change once or twice in a day. But rarely do we experience major ranking fluctuations in it. Those are the updates marketers are concerned about.

One such important trend that may rule the SEO is:

Voice Search on Mobile

Google and Siri might have come in the picture long ago, but it is now that this search has got the ball rolling. Initially, consumers were not at all thrilled with this technology. It was a fun voice recognition gimmick that everyone may want to have fun with. According to research performed in those initial years, 83% of iOS users stated that they didn’t use Siri at all. But today, Google and Siri are leading the way.

With adaption to this new search, you can think of it growing exclusively.

Are you ready to learn more about it?

What is VoiceSearch?

It can be termed as a speech recognition technology allowing a user to perform a search through voice command. It is a two-way communication that assists the users to complete their tasks in real time.

Users nowadays expect a prompt and direct answer when they perform any search. And it is an ideal. In fact, if you dig a little deep in the context of voice queries, you will find it totally different from the specific keyword text search in the search engine.

Voice Search Gaining Popularity

Voice recognition is obviously nothing new, but to date, the practical application remained limited to shouting with anger at a phone to make it understand things or to bring it in exercise to create humor.

However, changing search trends have shown that practical voice interaction is finally a real thing.

It may be hyped as the “coming” technology, but the fact is that 40% of the users have made it today’s technology. Every adult user performs a voice search at least once in a day.

Remaining 60% started using it in the past year, and 40% in the past six months only. With these statistics, we can have an idea that “coming” technology has arrived.

So why are smart speakers and voice-activated search engines gaining such a momentum? Voice has become the opening door for innovation as it provides an appealing and personal and really natural means of interaction. Just think of playing music, ordering a pizza, getting breaking news and in fact turning on your light just through your voice. This is enough to explain why 40% of users have replaced their textual search with voice search seamlessly.

This is one of the massively growing markets and it won’t be wrong to say that Amazon Echo and Google Home are leading the show.

It started with Siri back in 2010 and ever since it started gaining success in the digital world, the market boomed up with the software offering a refined voice search facility. Today we have a big list of voice recognition systems:

Siri (2010)
Amazon Alexa (2014)
Microsoft Cortana (2015)
Google Assistant, Amazon Echo (2016)
Alibaba AliGenie, Samsung Bixby (2017)

Every year this voice search worked on the systems and headed towards success. And eventually, it has grounded its reputation in the market. Today the biggest reason behind the increasing rate of voice searches is a better voice recognition system.

Before getting in how voice searches impact SEO and digital marketing, let’s pay a look at related statistics:

46% of voice search users think of a local business daily
58% of the consumers used voice search to find local business information during last year
27% visit a local business website through voice search
76% of smart home speaker users search for local businesses once in a week with around 53% performing daily searches
The voice recognition market will hit $601 million industry by 2019

Impact on SEO

If voice search is the future, is it leaving any impact on SEO? Well, the answer to this is “Yes, it is”.

With a conventional search, a user types a question, or some keywords more commonly like “CA coaching Classes” or “Indian Cuisines”. With this you see a list of relevant sites helping you out. SEO here plays the role of bringing your site to the top of the list for such relevant searches.

And when a user asks the same to his or her digital assistant, two things come to a picture. Firstly, the search becomes more journalistic and secondly you won’t see any big list of results to choose from. It gives a very clear answer to a clear query.

However, this does not mean that SEO is no longer playing any role in it. In contrast to this, when a search gives just one answer, it makes the optimization even more critical. This is to make sure that your business is chosen from among so many. But with this, it is not like you need to determine a new pattern that is voice search.

Marketers just need to ensure that all the content is conversational and natural. This will help meet the Q and A pattern of voice search. There are a lot of tools like Schema Markup to make sure that Google has got most of the details of your business. Blogs were and will always be an important method to make your voice search successful. So, it is important to remember that voice search is equal to mobile search and portraying a mobile-friendly website is thus more crucial than ever.

Since voice search is the next big thing, brands will rapidly catch up with it. And obviously, these should! In fact, all the massive tech players have started to invest in personal assistant and voice. So, the question is:

Why is Voice Search an Important thing for the Brands?

Since the voice recognition system is working wonderfully in all the areas, how brands could be expected to stay at bay from such advancement. Voice searches will shortly take away all the search methods. And here are the top reasons why it is important for huge brands:

a. Natural Speed -

The fact is, there is no other platform as fast as this voice search system. You just say out and have the concise results among you. For brands, it is one of the most required assets. You execute a command and your task is done there and then. You do not have to spend time looking for the alphabet on a keyboard and then enter your query.

b. Enhanced productivity -

Speaking is faster than typing. Rather than using a touchscreen or keyboard to get an answer to your query if you switch to speech, you will save a significant amount of time. And when you save time, you ultimately increase your productivity.

c.Time is Money – Save it

Since the frequency of speech is faster than writing words, it saves plenty of time. And when your consumers get their work done in seconds, you will be their only choice. When brands partner with the voice search, they are likely to stay above their competitors.

d. Massive Access -

One of the best things about voice recognition systems is these can be accessed by one and all. Like most of the users skip using search engine systems because they do not know the language to type in. However, everybody knows the art of speaking. And because voice searches are available in almost all the languages, the reach maximizes to infinity. This factor certainly increases the consumer ratio.

e. Increased Brand Attention with User Attention -

Are you a brand more concerned about your consumer’s comfort, their requirements, and tastes? Well, if yes, you can be the next big player. More you will take care of your consumer’s ease; more will be the user attention. So, it is better you step into the voice ecosystem as soon as possible.

How to Start in the Voice Search? -

With so many different platforms to operate and perform your voice search on, you may get confused about operating it. Well, there is a very simple solution to it. Voice searches are far easier.

Voice Search Anywhere -

No matter you are sitting inside your cabin or traveling out, speak out your query loudly and get back a relevant answer to it.

Simply tap the mic on the Google search bar and start speaking. This works on Android, iOS, windows and chrome browsers for mobile phones, laptops, and desktops.

For example: Say something like, “Who designed Eiffel Tower?”
It is easy and displays very relevant answers to your queries.

Apart from this Siri works well if you are an Apple device user, Google voice search goes well for the Android devices and Microsoft’s Cortana is useful when it comes to your PC and smartphone using their app.

Tips for optimizing for Voice Search

1. Page Speed -

Page speed plays a vital role in voice search SEO. According to Backlinko, an average voice search result page loads in 4.6 seconds which is certainly 52% fast if compared to an average page.

2. Answer Length -

Google looks concise and to the point answers for search results. A standard voice search result is just 29 words in length.

3.Reliable Domains -

Reliable domains are likely to produce voice search results extensively more than non-reliable domains.

4. Social Sharing -

Content that has a higher level of social engagement perform better in voice search.

5. Simplicity of Language -

Simple and easy to read content is easily optimized by the voice search engine. An average Google voice search result is written at a 9th-grade level.

6. The featured Snippet -

If your business appears in featured snippet it helps you a great degree to rank in voice search. 40.7% of the voice search answers come from a featured snippet.

Different Optimization Strategies of different Voice Search Engines -

*Google Assistant – Focus on a local pack and featured snippet. Together with this, Google play optimization is also taken into consideration to offer relevant results.

*Alexa – Pays attention to Bing places, featured snippets and Yelp.

*Cortana – Do better optimization for Microsoft App store

Siri – Optimize according to Google Assistant and also develop Siri compatible applications.

Bing Plays a Key Role -

We can see in all the four voice search processes, three of them Apple’s Siri, Cortana, and Alexa take in Bing search for basic information rescue. Facebook is also joining the league and Google obviously powers its very own Google Assistant.

In fact, voice searches may become a standard very soon. According to 2016 data, Bing represented that 25% of the searches conducted via windows 10 taskbar were all voice based. And if we talk about this number in 2018, it must have increased a great degree, considering the popularity of voice searches.

No matter the search engine you give value to, there are two main areas to pay attention to local listings and featured snippets.

On-Site SEO Optimization is Vital -

Despite all these strategies, old SEO is obviously the king. You cannot skip doing SEO optimization like interpreting page content, make users understand about your webpage, answer relevant queries and find out if your page is well optimized to rank on the search engine. Page authority has got a big role to get the featured snippets.

Is this the end for search? -

The most important question that strikes is: if this is the end for search or if old SEO will be dead soon? Well, voice search has been here than you probably think of it. It dates back to 2002. It is just that it became getting popularity with a rise in the use of smartphones. The digital assistants like Siri and Cortana grew increasingly. But SEO did not go out in any case.

Speech search is simply an additional interface and is not expected to replace old SEO in any case. This may change the technique or add some tasks to SEO optimization but won’t kill the good old SEO of course.

The key aim is to design a channel strategy and a perfect method for researching typed and voiced opportunity as a part of the entire process.

There are certain tips that you can use to stand out in the influx of searches. These will hit the airwaves soon and will help you rank in the first voice environment.

Google is just making a move to mobile marketing and sound search but that does not mean the end of desktop search obviously.

voice-enabled may complement what is already in place. Marketers will now pay attention to mobile, desktop and voice. And when there are lots of search engines handy to users, it increases the Google reputation undoubtedly.

Wrapping Up -

Since this search is garnering a great chunk of the overall daily internet searches, it is important for all the businesses to optimize their respective business websites for audio search. It is just the right approach required to perk up the internet traffic for already existing keywords while establishing new key phrases making your products, content, and services easily visible on search engines.

ECommerce: The Importance of SEO in 2019

The most important function of SEO is to improve the visibility of your website. Your website must be detectable when someone searches for your company, product or service to gain traction.

This visibility is gained by SEO (search engine optimisation) or SEM (search engine marketing).

To run a successful online business your SEO must be perfect to enable your potential customers to find and buy from you.

There are several things you can do to your website to optimise the visibility on search engines.

The main things are:

Strong Content
Ease of Navigation
Mobile Optimisation
Blog posts
Social Media
Site Errors

As well as improving your SEO the things above can also build your brand awareness, improve your relationship with prospects and position yourself as a trustworthy expert in your field.

If we look at the above in more detail:

Strong Content

Keywords are a major focus for search engines to pick up on content in websites. Focus on these keywords such as in your blog posts, your web title and within the body of text ranks more highly than no repetition.

Although the content is also required to be engaging to your customers to ensure they stay on the page and don’t just jump around the site.

Ease of Navigation

When designing a website, it must be easy for your users to navigate. For example, the ideal amount of clicks a user should make to get to a certain page should be 3 or fewer, enabling your prospects to find exactly what they require in as few steps as possible.

If you do have a site which consists of thousands of pages this may be impossible to do, however, you can have cross links between pages rather than just having content hierarchies.


Research shows the longer it takes to open a web page the less likely a potential customer is to return to that page. Time is important to your buyers, the less time they spend waiting for a page to load the better.

Having a web page which loads within 2 seconds will enable the prospective buyer to stay on that page longer and also come back to that page in the future increasing your SEO.

Mobile Optimisation

All websites should now have mobile optimisation as a standard as over 52% of websites are now viewed on mobile devices and this is rapidly increasing year on year.

If your website is not mobile optimised, this is something to amend as there is a high chance visitors to your website are leaving as they are unable to view it on the device they are using.

Blog Posts

Blogs help your website to rank highly within SEO. A blog shows your expertise in your field so you can establish yourself as a go to person or business.

Your blog can answer questions your customers may have about your products and services and can be linked to the relevant pages too.

Social Media

Social Media supports your SEO ranking through your content promotion. Social Media is a great way to share your blog posts, offers, pages, updates etc.

Social Media may not directly affect your SEO however any promotion you do of material will definitely indirectly improve your rankings by increasing the volume of customers accessing your site.

Engagement can be high through Social Media, any posts you share can be shared between others and create a rapid increase in people accessing your website.

Site Errors

Site errors and broken pages / links can impact your SEO as these areas are then not viewed by Google. For example, if there is a link to or from your website which is inaccurate then you’re not receiving the views you should be.

There are many free auditing checks that companies offer so you can see where the errors are occurring on your website and you’re then able to rectify any issues.